Direct Mail Portfolio: Sample of Syndicated Copy

OVERVIEW

I wrote this copy in early 2022, and it was mailed out by stations with joint PBS and NPR licenses that spring.

Syndicated letters like this one must be generic and customizable enough to work for any joint station.

For example, I discuss PBS/NPR programming that each local station is likely to broadcast, and I insert flagged copy blocks for clients to easily modify with details specific to their station.

“It’s time to make an important choice.”

Previous
Previous

PROOFAcquisition